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Building a sustainable enterprise

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Sections within this page
  Community Interest Companies
  Service provision
  Charging policy
  Business plans    
  Fundraising strategy    
  Useful Documents    

Community Interest Companies

Community interest company will be a new type of company, designed for social enterprises who want to use their profits and assets for the 'public good'. Still in its consultative phase, the government has signalled a strong interest in pursuing the community interest company model in its reform of charity legislation.

Most of the WuC projects have indicated an interest in adopting a social enterprise or community co-operative model. For more information visit the Development Trust Assocation's website or Community Action Networks.
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Service provision

A WuC project's evolution into a social enterprise requires it to develop some form of trading arm to provide services to residents and small businesses in the local area. These services tend to be concentrated on the following activities:

  • Online business directory
  • Community website/portal development and generating 'community content'
  • Community portal advertising
  • E-democracy initiatives for community consultation
  • Community ISP for dial-up or Broadband
  • ICT training courses
  • Digital video editing
  • E-government services online
  • Consultancy services

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Charging policy

The project must take into account a number of factors before settling on its charging policy. The most important is whether or not to charge at all for the services provided, although this tends to bring a reliance upon securing large public sector grants to subsidise and underpin the projects core and non core activities.

If it is determined that the project will charge for the services it provides, this must be clearly communicated to service users in publicity material and user agreement documentation. A copy of the actual charging policy should also be available from the project upon request.

The income that can be derived from charging for services can then be factored into the income/expenditure projection, as part of the business plan. However, each chargable service needs a cost/benefit analysis to determine iof the project can affords to provide the service by recouping internal costs.
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Business plans

Funders can be quick to expect the project develops a business plan outlining the range of services to be provided and setting out charges to end-users. Yet the projects do need time to grow and for a degree of 'community ownership' to occur through the setting up of some form of social enterprise or community business.

On the path to sustainability, the project must have undertaken the following steps:

  • Established itself in the community as an ICT project
  • Recruited and trained a project team, with some volunteers able to help out
  • Delivered an access to ICT platform and technology infrastructure
  • Developed a vision of the services it can and will provide (or at least, market test)
  • Developed a draft/final business plan

Covering a three year peiod, the business plan tends to contain the following elements:

  • identifies the target community or areas and any expansion plans
  • evidences the need for ICT in the context of government policy and local regernation
  • maps existing or planned ICT provision ("ICT Audit")
  • highlights a consultatative approach with the local community
  • describes the nature of the core services on offer
  • details the charging policy for those services
  • includes and income/expenditure forecast to assess the 'break even' point
  • identifies a range of public sector funding opportunities
  • highlights public and private sector partnerships

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Fundraising strategy

The fundraising strategy for the WuC projects tends to be based around accessing public sector funding - especially ESF and ERDF and neighbourhood renewal funding. Click here to view a recent presentation to WuC projects at a seminar on sastainability.
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Useful Documents

A guide to doing a business plan (PDF, zipped 158kb) sets out in full what needs to be done to produce a business plan.

A sample draft business plan and strategy (PDF, zipped 171kb) provides a detailed analysis of the scope and activities of a new project.

A technical support business plan (Word, zipped 20kb) demonstrates the need for support and the ongoing business case.

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